Visual Imagery In Verbal Recall. 20 378 387 1966 google scholar paivio a. Male and female subjects who differed in their verbal reports of visual image vividness were tested for recall in three experiments involving coloured photographs as stimuli.
Three experiments varied instructions and materials to compare the influence of auditory and visual imagery on free recall. Latency of verbal associations and imagery to noun stimuli as a function of abstractness and generality. Recall was prompted with matched visual or verbal cues.
The relationship between vivid visual mental images and unexpected recall incidental recall was replicated refined and extended.
The relationship between vivid visual mental images and unexpected recall incidental recall was replicated refined and extended. Vividness of visual imagery and incidental recall of verbal cues when phenomenological availability reflects long term memory accessibility amedeo d angiulli matthew runge andrew faulkner jila zakizadeh aldrich chan and selvana morcos neuroscience of imagery cognition and emotion research lab carleton university ottawa on canada. Visual mental imagery is a mental event which occurs when a visual short term memory representation of the stimulus is present but the stimulus is not actually being viewed kosslyn thompson 2003 p. Cognitive imagery which consists of the sense of having images in the mind.