Imagery Fluency And Narrative Advertising Effects. Imagery fluency and narrative advertising effects abstract this article identifies important cognitive processes associated with processing narrative ads comprehending narratives and generating. Journal of advertising 26 3 33 44.
Pdf Imagining Yourself In The Scene The Interactive Effects Of Goal Driven Self Imagery And Visual Perspectives On Consumer Behavior from www.researchgate.net
In addition narrative transportation leads to positive affect brand sns attitudes and visit intentions while positive affect also influences brand sns attitudes and visit intentions. Findings from two experiments support the model. Robertson and deborah j.
Mitchell 1993 imaging and.
Results show that comprehension fluency and imagery fluency as message giver factors and transportability as a message receiver factor positively affect narrative transportation. Valkenburg use a rabbit or a rhino to sell a carrot. Mitchell 1993 imaging and. Chingching chang imagery fluency and narrative advertising effects journal of advertising 10 1080 00913367 2012 749087 42 1 54 68 2013.
