Iconic Imagery Echoic Memory. The major difference between iconic memory and echoic memory is regarding the duration and capacity. To see whether iconic memory or echoic memory is more effective at being stored and recalled as short term and long term memory in healthy adults.
Eight healthy adults between the ages of 18 and 45 were tested in the study. The auditory information store dubbed echoic memory by neisser 1967 lasts one or two seconds. If a person makes an effort to retain a sensory memory it may be coded into short term memory allowing the brain to store the.
Echoic memory is a form of sensory memory that allows the mind to temporarily perceive and store auditory information or sound.
The auditory information store dubbed echoic memory by neisser 1967 lasts one or two seconds. However iconic memory preserves 8 9 items in comparison to 4 5 items in case of echoic memory. This information is not quite as complete as iconic imagery and most people have limited access to this information. Just as the eye has a delay system to cling onto sensory information so does the ear.